RAM price hikes: the latest on the global memory shortage

The Steam Frame headset is here, and it may not surprise you: it was supposed to cost less than $1,059. “We set out to come out with a device that would have been far more affordable, but the global RAM market, the global storage market have impacted us the same way they’ve impacted everybody,” Valve developer Jeremy Selan told the BBC. “We fought hard to get it even to this price.”

I haven’t yet seen Valve say whether it’s selling the Steam Frame at cost, like the company confirmed it was doing with the $1,049 Steam Machine living room PC. But Valve developer Pierre-Loup Griffais hinted maybe so in an interview with Tom’s Hardware: “there’s not really any sort of the kind of distortion compared to just the price of the parts in there.”

Bad news if you didn’t lock in a Trump phone at launch: It now costs $749, a $250 increase on its price at launch. The T1 Phone itself hasn’t changed.

Trump Mobile didn’t announce the price increase, instead quietly changing its website overnight. This wasn’t a total surprise though, especially given the phone ships with an unexpectedly generous 512GB of storage and 12GB of RAM. When I spoke to two Trump Mobile executives earlier this year, they called the $499 launch pricing “introductory,” and a few months later, the website itself was changed to reflect that, calling it a “promotional price.” That wording is now gone.

Paying more for a new phone seems almost unavoidable after Apple’s event today. The new iPhone 18 Pro and Pro Max start at $1,199 and $1,299, respectively — a $100 price hike over their predecessors. You can’t dodge the price hike by opting for an older iPhone, either, because Apple raised prices on those by $100, too. And it’s not just Apple. This year, the $100 price hike has been a trend across the industry.

Google and Samsung followed the same formula as Apple when they each launched new phones over the past few months. The Pixel 11 starts at $899, up from $799 for last year’s Pixel 10. The Galaxy Z Fold 8 Ultra launched at $2,099, $100 more than the Galaxy Z Fold 7 it replaced.

In a “rare, positive update” amid the ongoing component shortage, Framework is lowering its RAM prices for some buyers of the Laptop 13 Pro — at least, for now. After increasing the laptop’s memory pricing in July, Framework says it “secured a limited quantity of Micron 32GB and 64GB LPCAMM2 memory modules at lower cost,” and plans to share the savings:

Framework says it’s sending out refunds for the price difference for preorders that shipped with the higher RAM price. It’s also adjusting the price for pending preorders “through Batch 10 that have memory configured at the higher pricing,” and giving customers in those batches the option to upgrade their RAM configuration at the lower price.

Intel’s PC CPUs may get more expensive in a few weeks, with Digitimes reporting that Intel has a 10 percent price hike planned, following similar increases earlier this year. According to Digitimes, the price hike is part of a shift for Intel toward increasing profitability for its PC CPU business, rather than keeping prices low to try to expand its market share.

Digitimes also says Intel may be planning to cut another 5 to 10 percent of its staff, although it may also bring in new hires at the same time. Additionally, the report claims Intel could soon put its Small Core line in end-of-life, but this would mainly impact industrial PCs and IoT tech, not consumer PCs.

When Apple debuts the next generation of iPhones this week, they’re likely to come with an unwanted change: a higher price tag. A price hike from the supply-chain powerhouse would be the clearest sign yet that soaring memory costs have become unavoidable — with no end to the memory crunch in sight.

Call it “chipflation” or “RAMageddon.” The shortage is reversing a decades-long decline in memory costs that helped make consumer electronics more powerful without making them dramatically more expensive. The terms “memory prices” and “memory shortage” appeared in 473 company transcripts last quarter, according to data provided by AlphaSense. The entire industry is seemingly working on the problem. And yet, we’re years away from seeing it fixed.

Google will start policing memory-hungry Android apps as a direct response to the RAM crisis. Spotted by TechCrunch, the company yesterday published a memo addressing the Play Store’s role in enforcing new memory-usage restrictions. The post emphasizes the importance of meeting new memory usage limits for apps, in order “to help developers navigate industry-wide hardware constraints and Android’s broader memory limits,” it says. And failing to meet the new memory restrictions will come with consequences.

The memory limitations were first introduced with Android 17, appearing first on Pixel phones. It’s probably no coincidence that the base configurations of the Pixel 11 Pro and 11 Pro XL come with less RAM than last year’s models. As Android 17 rolls out to the wider ecosystem, Google warns developers that they’ll need to play nice with a much bigger range of devices: “Over the coming year, an increasing number of manufacturers will leverage the Android per-app memory limits across their portfolio of device RAM configurations from 4GB to 16GB+ devices.”

Citing “significant increases in memory and storage component costs,” Amazon has raised prices on Echos, Kindles, Fire TVs, and Eeros by up to 60 percent, as first reported by Fortune.

The cheapest products in Amazon’s lineup were hit hardest, with the Echo Dot smart speaker jumping from $49.99 to $79.99. The Fire TV Stick 4K Max also rose by over 40 percent to $84.99, and the base level Kindle now costs $149.99, a nearly 37 percent increase.

When Microsoft announced its latest round of Xbox price bumps in June, it only gave US pricing. Now we know the pricing increases for the EU and UK, and they’re dramatic. Depending on the model, Xbox prices are increasing by up to €200 or £170. The 1TB Xbox Series X with a disc drive is going up by over 30 percent from £499.99 / €599.99 to £669.99 / €799.99. The 512GB Xbox Series S is getting a price increase of over 43 percent, jumping from £299.99 / €349.99 to £429.99 / €499.99.

While other consoles have received price bumps as RAM and storage prices skyrocket due to demand from the AI industry, none have been quite as dramatic as Microsoft’s. This is the third round of price increases since May of 2025, with the highest-end model now costing $300 more than its launch price of $499.99 in 2020. The 2TB model is also being retired in the face of the storage crunch. Here’s the full list of price changes:

Best Buy has raised the price of the Asus ROG Astral RTX 5080 OC to $2,099 — the first time a major US retailer is directly selling an RTX 5080 for more than the $1,999 MSRP of the RTX 5090, VideoCardz reports. The ROG Astral RTX 5080 OC now costs 40 percent more than its launch price of $1,499, and over double the $999 MSRP of the RTX 5080 Founders Edition.

As VideoCardz notes, this is currently the only RTX 5080 directly sold by Best Buy that’s priced over the RTX 5090’s MSRP. There are still other RTX 5080 GPUs available for significantly less, including at other retailers — Asus is selling the ROG Astral RTX 5080 OC for $1,899, which is still more than its launch price but a bit lower than Best Buy. However, component shortages and RAM price hikes aren’t showing any sign of slowing down any time soon, so more RTX 5080 GPUs could see similar price hikes.

RAMageddon won’t be the only reason your next phone costs more — Qualcomm is about to raise prices on all its processors, as well. Qualcomm CEO Cristiano Amon said on Wednesday that “prices are going to go up” on the company’s products starting on September 1st, CNBC reports. The price hikes were rumored last week to be “a percentage in the double digits.”

Qualcomm announced the planned price increases while reporting a 20 percent year-over-year drop in revenue from its handset business, the lowest it’s reported since 2021. In its quarterly earnings presentation, Qualcomm said this drop is due to “unprecedented increases in memory pricing and supply constraints,” which have been driving up prices on everything from game consoles to laptops and even Raspberry Pi boards, with no sign of stopping any time soon. But instead of profiting less as a result, the company says it’ll raise its own prices to compensate.

The first modern GPU with 4GB of VRAM has appeared, as RAM prices and component shortages push tech prices higher. As Digital Foundry reports, a listing for an AMD Radeon RX 9050 with 4GB of RAM was spotted on ASRock’s website by a user on X, the same day ASRock also launched an 8GB version of the RX 9050.

Does it make sense to buy a graphics card with just 4GB of VRAM? According to the specs on ASRock’s website, the 4GB version of the RX 9050 is built on AMD’s RDNA 4 architecture and has a 64-bit memory interface, 16 compute units, and a boost clock speed of up to 2,600MHz / 18GBps. That should be enough to enable new features like FSR 4, but is far below the suggested requirements of current AAA titles like Assassin’s Creed Black Flag Resynced and Halo: Campaign Evolved, even if you’re willing to run at 1080p and aren’t worried about future proofing.

Framework laptops always come with compromises in exchange for their unique DIY premise. Even though you pay extra for one compared to sleeker options from competitors, it’s easier to excuse minor flaws for modular ports, easy repairs, and an impressive range of upgradeable parts. So what happens when Framework goes “Pro”? We get a one-of-a-kind jewel among notebooks.

The 13 Pro corrects and improves many shortcomings of the regular Laptop 13. It has a bright and sharp touchscreen, the best haptic trackpad not made by Apple, and an impeccable build and feel. Take all that and marry it to a great Intel chip and cutting-edge user-replaceable LPCAMM2 memory — both of which help to better balance performance and extra-long battery life — and you’ve got something really special.

The China-based memory firm ChangXin Memory Technologies (CXMT) had a massive first day on the Shanghai stock exchange after its shares surged 466 percent, as reported earlier by The Wall Street Journal and CNBC. The stock market frenzy boosted CXMT’s valuation to $484 billion, making it the most valuable Chinese company listed on the exchange.

CXMT looks to challenge Samsung, Micron, and SK Hynix, which currently control the majority of the global memory market. But with demand from data-hungry AI giants straining the memory industry, device makers are searching for alternatives to keep costs low.

Google’s vice president of devices and services, Shakil Barkat, all but confirmed in an interview with 9to5 Google that its next Pixel phone would cost more than the Pixel 10. Considering the ongoing RAM supply issues due to the explosion of AI data centers, the rumored price hike is not a complete surprise. Companies from Apple to Nintendo and Microsoft to Roku have all raised their prices in response to the soaring cost of memory.

Barkat said that Google had “shielded our consumers from supply fluctuations for as long as possible,” but that the “economics have fundamentally shifted and we’re not immune to that.” He went on to tell 9to5 that the Pixel lineup would see pricing “adjustments,” accordingly, that “will be rolled out dynamically to match supply realities.”