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	<title type="text">RAM price hikes: the latest on the global memory shortage &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-09-14T19:52:18+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/news/839353/pc-ram-shortage-pricing-spike-news" />
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		<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[Valve&#8217;s virtual reality plans hit actual reality]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/995055/valve-steam-frame-price-ram-impact" />
			<id>https://www.theverge.com/?p=995055</id>
			<updated>2026-09-14T15:52:18-04:00</updated>
			<published>2026-09-14T15:48:06-04:00</published>
			<category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="PC Gaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Virtual Reality" />
							<summary type="html"><![CDATA[The Steam Frame headset is here, and it may not surprise you: it was supposed to cost less than $1,059. "We set out to come out with a device that would have been far more affordable, but the global RAM market, the global storage market have impacted us the same way they've impacted everybody," Valve [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="Photo: Kelsey McClellan / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268694_Steam_Frame_KMcClellan_0028.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph"><a href="https://www.theverge.com/tech/994267/steam-frame-review">The Steam Frame headset is here</a>, and it may not surprise you: it was supposed to cost less <a href="https://www.theverge.com/games/994376/valve-steam-frame-vr-headset-price-release-date">than $1,059</a>. "We set out to come out with a device that would have been far more affordable, but the global RAM market, the global storage market have impacted us the same way they've impacted everybody," Valve developer Jeremy Selan <a href="https://www.youtube.com/watch?v=O3AoSbwT8Nk">told the BBC</a>. "We fought hard to get it even to this price."</p>
<p class="wp-block-paragraph">I haven't yet seen Valve say whether it's selling the Steam Frame at cost, <a href="https://www.theverge.com/games/952004/valve-steam-machine-price-not-subsidizing">like the company confirmed it was doing</a> with the $1,049 Steam Machine living room PC. But Valve developer Pierre-Loup Griffais hinted maybe so in an interview <a href="https://www.tomshardware.com/virtual-reality/valve-steam-frame-interview-why-it-costs-up-to-usd1-300-snapdragon-power-and-10x-foveated-streaming">with <em>Tom's Hardware</em></a>: "there' …</p>
<p><a href="https://www.theverge.com/tech/995055/valve-steam-frame-price-ram-impact">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dominic Preston</name>
			</author>
			
			<title type="html"><![CDATA[The Trump phone just got a $250 price hike]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/gadgets/993242/trump-phone-t1-price-hike" />
			<id>https://www.theverge.com/?p=993242</id>
			<updated>2026-09-10T05:43:56-04:00</updated>
			<published>2026-09-10T05:13:04-04:00</published>
			<category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Phones" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Politics" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Bad news if you didn't lock in a Trump phone at launch: It now costs $749, a $250 increase on its price at launch. The T1 Phone itself hasn't changed. Trump Mobile didn't announce the price increase, instead quietly changing its website overnight. This wasn't a total surprise though, especially given the phone ships with [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="It’s going to take a lot more gold coins to buy the Trump Phone now. | Photo: Amelia Holowaty Krales / The Verge" data-portal-copyright="Photo: Amelia Holowaty Krales / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/268626_Trump_phone_AKrales_0713.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	It’s going to take a lot more gold coins to buy the Trump Phone now. | Photo: Amelia Holowaty Krales / The Verge	</figcaption>
</figure>
<p class="wp-block-paragraph">Bad news if you didn't lock in a Trump phone at launch: It now costs $749, a $250 increase on its price at launch. The T1 Phone itself hasn't changed.</p>
<p class="wp-block-paragraph">Trump Mobile didn't announce the price increase, instead quietly <a href="https://enroll.trumpmobile.com/device-detail/t1-phone">changing its website overnight</a>. This wasn't a total surprise though, especially given the phone ships with an unexpectedly generous 512GB of storage and 12GB of RAM. When I <a href="https://www.theverge.com/gadgets/875190/trump-phone-t1-first-look-design-interview-eric-thomas-don-hendrickson">spoke to two Trump Mobile executives</a> earlier this year, they called the $499 launch pricing "introductory," and <a href="https://www.theverge.com/tech/911503/trump-mobile-t1-phone-redesign-new-website">a few months later</a>, the website itself was changed to reflect that, calling it a "promotional price." That wording is now gone.</p>
<p class="wp-block-paragraph"><a href="https://www.theverge.com/tech/963382/trump-mobile-t1-phone-review">When I reviewed th …</a></p>
<p><a href="https://www.theverge.com/gadgets/993242/trump-phone-t1-price-hike">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Stevie Bonifield</name>
			</author>
			
			<title type="html"><![CDATA[It’s the year of smartphone price hikes]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/gadgets/993005/smartphone-price-hikes-apple-iphone-18-pro" />
			<id>https://www.theverge.com/?p=993005</id>
			<updated>2026-09-09T20:03:39-04:00</updated>
			<published>2026-09-09T17:52:43-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Phones" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Paying more for a new phone seems almost unavoidable after Apple's event today. The new iPhone 18 Pro and Pro Max start at $1,199 and $1,299, respectively - a $100 price hike over their predecessors. You can't dodge the price hike by opting for an older iPhone, either, because Apple raised prices on those by [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="Photo: Nilay Patel / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_NPatel_0005.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
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</figure>
<p class="wp-block-paragraph">Paying more for a new phone seems almost unavoidable after Apple's event today. The new <a href="https://www.theverge.com/tech/986331/apple-iphone-18-pro-max-september-2026-event">iPhone 18 Pro and Pro Max</a> start at $1,199 and $1,299, respectively - a $100 price hike over their predecessors. You can't dodge the price hike by opting for an older iPhone, either, because <a href="https://www.theverge.com/tech/992551/apple-iphone-17-17e-air-price-increase">Apple raised prices on those by $100, too</a>. And it's not just Apple. This year, the $100 price hike has been a trend across the industry. </p>
<p class="wp-block-paragraph">Google and Samsung followed the same formula as Apple when they each launched new phones over the past few months. The <a href="https://www.theverge.com/tech/978013/google-pixel-11-series-hands-on-hardware-software">Pixel 11</a> starts at $899, up from $799 for last year's Pixel 10. The <a href="https://www.theverge.com/gadgets/968200/samsung-galaxy-z-fold-8-ultra-announced-hands-on-photos">Galaxy Z Fold 8 Ultra</a> launched at $2,099, $10 …</p>
<p><a href="https://www.theverge.com/gadgets/993005/smartphone-price-hikes-apple-iphone-18-pro">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Stevie Bonifield</name>
			</author>
			
			<title type="html"><![CDATA[Framework is giving some customers a RAM refund]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/gadgets/992218/framework-lowers-ram-prices-refunds" />
			<id>https://www.theverge.com/?p=992218</id>
			<updated>2026-09-09T11:36:37-04:00</updated>
			<published>2026-09-09T11:36:37-04:00</published>
			<category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Laptops" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[In a "rare, positive update" amid the ongoing component shortage, Framework is lowering its RAM prices for some buyers of the Laptop 13 Pro - at least, for now. After increasing the laptop's memory pricing in July, Framework says it "secured a limited quantity of Micron 32GB and 64GB LPCAMM2 memory modules at lower cost," [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/268670_Framework_Laptop_13_Pro_laptop_review_ADiBenedetto_0003.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
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<p class="wp-block-paragraph">In a "rare, positive update" amid the ongoing <a href="https://www.theverge.com/news/839353/pc-ram-shortage-pricing-spike-news">component shortage</a>, Framework is <a href="https://frame.work/blog/updates-on-memory-pricing-and-navigating-the-volatile-memory-market">lowering its RAM prices</a> for some buyers of the <a href="https://www.theverge.com/tech/971160/framework-laptop-13-pro-intel-review">Laptop 13 Pro</a> - at least, for now. After <a href="https://www.theverge.com/tech/969819/framework-laptop-13-pro-preorder-ram-price-updates">increasing the laptop's memory pricing</a> in July, Framework says it "secured a limited quantity of Micron 32GB and 64GB LPCAMM2 memory modules at lower cost," and plans to share the savings: </p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">We are committed to passing on savings whenever we can and keeping computers as accessible as possible in the current environment, so we are rolling out price reductions across both already shipped and a subset of currently pending pre-orders. While these new costs remain above our origina …</p></blockquote>
<p><a href="https://www.theverge.com/gadgets/992218/framework-lowers-ram-prices-refunds">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Stevie Bonifield</name>
			</author>
			
			<title type="html"><![CDATA[Intel CPUs are reportedly getting a 10 percent price hike in October]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/991285/intel-cpu-price-increase-october" />
			<id>https://www.theverge.com/?p=991285</id>
			<updated>2026-09-08T10:03:35-04:00</updated>
			<published>2026-09-08T09:41:54-04:00</published>
			<category scheme="https://www.theverge.com" term="Intel" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Intel's PC CPUs may get more expensive in a few weeks, with Digitimes reporting that Intel has a 10 percent price hike planned, following similar increases earlier this year. According to Digitimes, the price hike is part of a shift for Intel toward increasing profitability for its PC CPU business, rather than keeping prices low [&#8230;]]]></summary>
			
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<figure>

<img alt="An image of Intel’s logo" data-caption="" data-portal-copyright="Image: Alex Castro / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/acastro_STK094_03.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
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<p class="wp-block-paragraph">Intel's PC CPUs may get more expensive in a few weeks, with <a href="https://www.digitimes.com.tw/tech/dt/n/shwnws.asp?CnlID=1&amp;Cat=40&amp;id=0000767646_L2Z53J8L54V5E950BHKUU"><em>Digitimes</em></a> reporting that Intel has a 10 percent price hike planned, following <a href="https://www.techpowerup.com/347549/intel-reportedly-readies-a-10-price-hike-for-consumer-cpus">similar increases</a> earlier this year. According to <em>Digitimes</em>, the price hike is part of a shift for Intel toward increasing profitability for its PC CPU business, rather than keeping prices low to try to expand its market share. </p>
<p class="wp-block-paragraph"><em>Digitimes</em> also says Intel may be planning to cut another 5 to 10 percent of its staff, although it may also bring in new hires at the same time. Additionally, the report claims Intel could soon put its Small Core line in end-of-life, but this would mainly impact industrial PCs and …</p>
<p><a href="https://www.theverge.com/tech/991285/intel-cpu-price-increase-october">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rani Molla</name>
			</author>
			
			<title type="html"><![CDATA[The real reason your phone is getting more expensive]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/988225/ram-shortage-supply-chain-micron-apple-iphone" />
			<id>https://www.theverge.com/?p=988225</id>
			<updated>2026-09-07T10:13:46-04:00</updated>
			<published>2026-09-07T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[When Apple debuts the next generation of iPhones this week, they're likely to come with an unwanted change: a higher price tag. A price hike from the supply-chain powerhouse would be the clearest sign yet that soaring memory costs have become unavoidable - with no end to the memory crunch in sight. Call it "chipflation" [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Photo by Vjeran Pavic / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/09/257955_iPhone_17_ProMax_Air_VPavic_0007.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="has-drop-cap wp-block-paragraph">When Apple debuts the next generation of iPhones this week, they're likely to come with an unwanted change: a higher price tag. A price hike from the supply-chain powerhouse would be the clearest sign yet that soaring memory costs have become unavoidable - with no end to the memory crunch in sight.</p>
<p class="wp-block-paragraph">Call it "<a href="https://www.axios.com/2026/08/11/chips-memory-inflation-ai">chipflation</a>" or "<a href="https://www.theverge.com/tech/979996/best-laptops-students-middle-high-school">RAMageddon</a>." The shortage is reversing a decades-long decline in memory costs that helped make consumer electronics more powerful without making them dramatically more expensive. The terms "memory prices" and "memory shortage" appeared in 473 company transcripts last quarter, according to data provided by <a href="https://www.alpha-sense.com">AlphaSense</a>. The …</p>
<p><a href="https://www.theverge.com/tech/988225/ram-shortage-supply-chain-micron-apple-iphone">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<title type="html"><![CDATA[Google tells Android app developers to cool it on memory use, or else]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/985679/google-play-android-17-memory-limit" />
			<id>https://www.theverge.com/?p=985679</id>
			<updated>2026-08-27T14:33:11-04:00</updated>
			<published>2026-08-27T14:33:11-04:00</published>
			<category scheme="https://www.theverge.com" term="Android" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Google will start policing memory-hungry Android apps as a direct response to the RAM crisis. Spotted by TechCrunch, the company yesterday published a memo addressing the Play Store's role in enforcing new memory-usage restrictions. The post emphasizes the importance of meeting new memory usage limits for apps, in order "to help developers navigate industry-wide hardware [&#8230;]]]></summary>
			
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<figure>

<img alt="An image of the Android logo on a blue and green background" data-caption="The memory crisis just won’t quit. | Image: Alex Castro / The Verge" data-portal-copyright="Image: Alex Castro / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/05/acastro_STK112_android_01.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	The memory crisis just won’t quit. | Image: Alex Castro / The Verge	</figcaption>
</figure>
<p class="wp-block-paragraph">Google will start policing memory-hungry Android apps as a direct response to the RAM crisis. <a href="https://techcrunch.com/2026/08/27/ais-memory-crunch-is-coming-for-android-apps/">Spotted by <em>TechCrunch</em></a>, the company yesterday <a href="https://android-developers.googleblog.com/2026/08/app-quality-memory-optimization-secure-onboarding.html">published a memo addressing the Play Store's role in enforcing new memory-usage restrictions.</a> The post emphasizes the importance of meeting new memory usage limits for apps, in order "to help developers navigate industry-wide hardware constraints and Android's broader memory limits," it says. And failing to meet the new memory restrictions will come with consequences.</p>
<p class="wp-block-paragraph">The memory limitations were <a href="https://developer.android.com/about/versions/17/behavior-changes-all#app-memory-limits">first introduced with Android 17</a>, appearing first on Pixel phones. It's probably no coincidence that <a href="https://www.theverge.com/tech/978013/google-pixel-11-series-hands-on-hardware-software">the base  …</a></p>
<p><a href="https://www.theverge.com/tech/985679/google-play-android-17-memory-limit">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jennifer Pattison Tuohy</name>
			</author>
			
			<title type="html"><![CDATA[Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/983598/amazon-price-increase-echo-kindle-fire-tv" />
			<id>https://www.theverge.com/?p=983598</id>
			<updated>2026-08-24T12:16:42-04:00</updated>
			<published>2026-08-22T09:41:01-04:00</published>
			<category scheme="https://www.theverge.com" term="Amazon" /><category scheme="https://www.theverge.com" term="Amazon Alexa" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Citing "significant increases in memory and storage component costs," Amazon has raised prices on Echos, Kindles, Fire TVs, and Eeros by up to 60 percent, as first reported by Fortune. The cheapest products in Amazon's lineup were hit hardest, with the Echo Dot smart speaker jumping from $49.99 to $79.99. The Fire TV Stick 4K [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="The Echo Dot Max went from $99.99 to $119.99 overnight, while its sibling the Echo Dot jumped to $79.99 from $49.99. | Photo by Jennifer Pattison Tuohy / The Verge" data-portal-copyright="Photo by Jennifer Pattison Tuohy / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/10/258034_Echo_Dot_Max_2025_JTuohy_0008.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	The Echo Dot Max went from $99.99 to $119.99 overnight, while its sibling the Echo Dot jumped to $79.99 from $49.99. | Photo by Jennifer Pattison Tuohy / The Verge	</figcaption>
</figure>
<p class="wp-block-paragraph">Citing "significant increases in memory and storage component costs," Amazon has raised prices on Echos, Kindles, <a href="https://www.pocket-lint.com/amazon-just-quietly-raised-the-price-of-all-its-fire-sticks/">Fire TVs</a>, and Eeros by up to 60 percent, as <a href="https://fortune.com/2026/08/21/exclusive-amazon-quietly-hiked-prices-echo-fire-tv-kindle-eero-significant-increases-memory-costs">first reported by Fortune</a>.</p>
<p class="wp-block-paragraph">The cheapest products in Amazon's lineup were hit hardest, with the <a href="https://www.amazon.com/dp/B09B94RL1R?ref=amzdv_ucc_dp_lod__B09B94RL1R">Echo Dot</a> smart speaker jumping from $49.99 to $79.99. The <a href="https://www.amazon.com/all-new-amazon-fire-tv-stick-4k-max/dp/B0BP9SNVH9">Fire TV Stick 4K Max</a> also rose by over 40 percent to $84.99, and the <a href="https://www.amazon.com/All-new-Amazon-Kindle-Paperwhite-glare-free/dp/B0CFPJYX7P/ref=sr_1_1?crid=13BXZ304A2RFN&amp;dib=eyJ2IjoiMSJ9.19PtVsvYIrlN6GTWsPbozqeX6nw_9RofLZlNTwtyoGb6khtFJvO-U162qS8YqOdWnV5u7pPJJZFaOPbuDJCJgpeXlaU-K-0tTNowqQL7n7areilVXSRtHXXhv-j6OKzSb-SyLmN6rEmYubiB9p61gmzWuK3jPg3VpmxckJBt6remmBSAaHl-fKStI2z5GQTGbAyhqyI72-uCKK3G98LwlorFb3jZcVz4s3x2-Vgm1kM.lE4baJtFuWcoLPbFfsYskogwTsFKZJ1WiUlWeth3JIg&amp;dib_tag=se&amp;keywords=Kindle%2B(16GB)&amp;qid=1787406198&amp;sprefix=kindle%2B16gb%2B%2Caps%2C207&amp;sr=8-1&amp;ufe=app_do%3Aamzn1.fos.ed73e2ba-4d06-4781-aee7-c317fe036206&amp;th=1">base level Kindle </a>now costs $149.99, a nearly 37 percent increase.</p>
<p class="wp-block-paragraph">In a statement to <em>The Verge</em>, Kristy Schmidt, senior communications manager of Amazon's Devices &amp; Services division, said, "The consumer electronics industry is facing significant increases in memory a …</p>
<p><a href="https://www.theverge.com/tech/983598/amazon-price-increase-echo-kindle-fire-tv">Read the full story at The Verge.</a></p>
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			<entry>
			
			<author>
				<name>Terrence O’Brien</name>
			</author>
			
			<title type="html"><![CDATA[Xbox prices are increasing by up to €200 or £170]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/games/974253/xbox-prices-increasing-200-euros" />
			<id>https://www.theverge.com/?p=974253</id>
			<updated>2026-08-02T12:18:38-04:00</updated>
			<published>2026-08-02T12:14:20-04:00</published>
			<category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="Microsoft" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Xbox" />
							<summary type="html"><![CDATA[When Microsoft announced its latest round of Xbox price bumps in June, it only gave US pricing. Now we know the pricing increases for the EU and UK, and they're dramatic. Depending on the model, Xbox prices are increasing by up to &#8364;200 or &#163;170. The 1TB Xbox Series X with a disc drive is [&#8230;]]]></summary>
			
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<img alt="The black 1TB Xbox Series S console" data-caption="" data-portal-copyright="Photo by Tom Warren / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24895379/VLS_5062.JPG?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">When Microsoft announced its latest round of <a href="https://www.theverge.com/games/957042/xbox-price-increase-memory-shortage">Xbox price bumps</a> in June, it only gave US pricing. Now we know the pricing increases for the <a href="https://www.resetera.com/threads/microsoft-raises-price-of-xbox-series-in-europe-by-up-to-200-euros-in-uk-by-up-to-170-gbp.1593001/">EU and UK</a>, and they're dramatic. Depending on the model, Xbox prices are increasing by up to &euro;200 or &pound;170. The 1TB Xbox Series X with a disc drive is going up by over 30 percent from &pound;499.99 / &euro;599.99 to &pound;669.99 / &euro;799.99. The 512GB Xbox Series S is getting a price increase of over 43 percent, jumping from &pound;299.99 / &euro;349.99 to &pound;429.99 / &euro;499.99.</p>
<p class="wp-block-paragraph">While other consoles have received price bumps as RAM and storage prices skyrocket due to demand from the AI industry, none have been quite as dramatic as Microso …</p>
<p><a href="https://www.theverge.com/games/974253/xbox-prices-increasing-200-euros">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Stevie Bonifield</name>
			</author>
			
			<title type="html"><![CDATA[Best Buy is selling an RTX 5080 for more than the RTX 5090’s MSRP]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/games/973173/asus-rog-rtx-5080-price-hike-best-buy" />
			<id>https://www.theverge.com/?p=973173</id>
			<updated>2026-07-30T11:48:10-04:00</updated>
			<published>2026-07-30T11:48:10-04:00</published>
			<category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Nvidia" /><category scheme="https://www.theverge.com" term="PC Gaming" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Best Buy has raised the price of the Asus ROG Astral RTX 5080 OC to $2,099 - the first time a major US retailer is directly selling an RTX 5080 for more than the $1,999 MSRP of the RTX 5090, VideoCardz reports. The ROG Astral RTX 5080 OC now costs 40 percent more than its [&#8230;]]]></summary>
			
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<img alt="The Asus ROG Astral RTX 5080 OC graphics card in front of a white background" data-caption="" data-portal-copyright="Image: Asus" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/asus-rog-astral-rtx-5080-oc.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Best Buy has raised the price of the <a href="https://www.bestbuy.com/product/asus-rog-astral-nvidia-geforce-rtx-5080-16gb-gddr7-pci-express-5-0-graphics-card-black/JJGGLH7RYH">Asus ROG Astral RTX 5080 OC</a> to $2,099 - the first time a major US retailer is directly selling an RTX 5080 for more than the $1,999 MSRP of the RTX 5090, <a href="https://videocardz.com/newz/best-buy-raises-high-end-geforce-rtx-50-pricing-first-rtx-5080-now-exceeds-rtx-5090-msrp"><em>VideoCardz</em></a> reports. The ROG Astral RTX 5080 OC now costs 40 percent more than its launch price of $1,499, and over double the $999 MSRP of the RTX 5080 Founders Edition. </p>
<p class="wp-block-paragraph">As <em>VideoCardz</em> notes, this is currently the only RTX 5080 directly sold by Best Buy that's priced over the RTX 5090's MSRP. There are still other RTX 5080 GPUs available for significantly less, including at other retailers - Asus is selling the ROG Astral RTX 5080 OC for $1,899, which i …</p>
<p><a href="https://www.theverge.com/games/973173/asus-rog-rtx-5080-price-hike-best-buy">Read the full story at The Verge.</a></p>
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