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Can Rivian pull it off?
That is, the fastest EV product launch in US history. TechCrunch’s Sean O’Kane (who’s also a Verge alum) outlines how Rivian is staking its future on the launch of the more affordable R2 mid-sized SUV, predicting it will sell 20,000-25,000 by the end of this year.
If it succeeds, it will pull off something that only Tesla has done with the Model Y — and in a much more challenging environment. Rivian is expected to announce the R2’s price (previously estimated to start at $45,000) at SXSW next week.
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