Apple and Microsoft have a storied history of duking it out on TV, often cleverly sniping at each other in a series of iconic Mac vs. PC ads. But Microsoft’s latest campaign is a rather low blow — it apparently found a guy named Mackenzie Book (Mac Book, get it?) to testify that the Surface Laptop 2 is a better buy than a MacBook.
Microsoft’s new Mac vs. PC ad gets a guy named ‘Mac Book’ to diss Apple
Yes they went there — Australia, specifically
Yes they went there — Australia, specifically
is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.
Imagine the audacity of combing the world for a single actor with the right name, just so you can arrive at the punchline “Mac Book says get a Surface Laptop” without an army of lawyers breathing down your throat.
Would Apple stoop to finding a “Mike Rosoft” to tout a new iPad? I think not. It’s still too busy deciding whether the iPad Pro is a computer or not! Which Microsoft has an opinion on, too.
In the meanwhile, may I suggest the image below be adapted into a meme generator? This text and this desktop background are just begging to be replaced by other things Mac Book approves of.
Update, 1:53 AM ET: Verge reader shaihalud has been kind enough to provide us all with the meme fodder:
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