Following an interview with The Wall Street Journal earlier this month where Tim Cook hinted at upcoming price changes, Apple officially raised the prices on many of its hardware offerings today. They include iPads, Macs, smart speakers, and even the affordable MacBook Neo. While Cook said the company has tried to “shield” customers from price increases as the cost of memory and storage has recently surged thanks to AI companies stockpiling RAM and SSDs for data centers, Apple has finally joined companies like Nintendo, Sony, and Microsoft with price hikes.
Here are all of the Apple price hikes
iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis.
iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis.
Photo by Amelia Holowaty Krales / The Verge
is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.
Here’s a breakdown of what Apple hardware has been affected today and the range of price increases based on entry-level and maximum configurations.
iPad ($100 increase)
- 128GB with Wi-Fi: $349 to $449
- 512GB with Wi-Fi and cellular: $799 to $899
iPad mini ($100 increase)
- 128GB with Wi-Fi: $499 to $599
- 512GB with Wi-Fi and cellular: $949 to $1,049
11-inch iPad Air ($150 to $250 increase)
- 128GB with Wi-Fi: $599 to $749
- 1TB with Wi-Fi and cellular: $1,249 to $1,499
13-inch iPad Air ($150 to $250 increase)
- 128GB with Wi-Fi: $799 to $949
- 1TB with Wi-Fi and cellular: $1,449 to $1,699
11-inch iPad Pro ($200 to $300 increase)
- 256GB with Wi-Fi: $999 to $1,199
- 2TB with Wi-Fi and cellular (Standard glass): $2,199 to $2,499
13-inch iPad Pro ($200 to $300 increase)
- 256GB with Wi-Fi: $1,299 to $1,499
- 2TB with Wi-Fi and cellular: $2,499 to $2,799
HomePod ($50 increase)
- $299 to $349
HomePod mini ($30 increase)
- $99 to $129
MacBook Neo ($100 increase)
- 256GB: $599 to $699
- 512GB : $699 to $799
Apple TV 4K ($70 to $100 increase)
- 64GB with Wi-Fi: $129 to $199
- 128GB with Wi-Fi and ethernet: $149 to $249
Apple Vision Pro ($200 to $300 increase)
- 256GB: $3,499 to $3,699
- 1TB: $3,899 to $4,199
13-inch MacBook Air ($200 to $800 increase)
- 16GB, 512GB: $1,099 to $1,299
- 32GB, 4TB: $2,699 to $3,499
15-inch MacBook Air ($200 to $800 increase)
- 16GB, 512GB: $1,299 to $1,499
- 32GB, 4TB: $2,899 to $3,699
14-inch MacBook Pro ($300 to $2,800 increase)
- M5, 16GB, 1TB: $1,699 to $1,999
- M5 Max, 128GB, 8TB: $6,899 to $9,699
16-inch MacBook Pro ($300 to $2,800 increase)
- M5 Pro, 24GB, 1TB: $2,699 to $2,999
- M5 Max, 128GB, 8TB: $7,199 to $9,999
iMac ($200 increase)
- M4, 16GB, 256GB: $1,299 to $1,499
- M4, 32GB, 2TB: $2,899 to $3,099
Mac Mini ($200 to $1,700 increase)
- M4, 16GB, 256GB: $599 to $799
- M4 Pro, 48GB, 8TB: $4,499 to $6,199
Mac Studio ($500 to $4,200 increase)
- M4 Max, 36GB, 512GB: $1,999 to $2,499
- M3 Ultra, 96GB, 16TB: $10,099 to $14,299
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