Sony is ditching ces – Breaking News & Latest Updates 2026
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Thomas Ricker
Sony quits CES.

Sony’s keynotes were once a highlight of the annual Consumer Electronics Show in Las Vegas. But the company’s presence has shrunk in proportion to its slow exit from consumer electronics. And with Bravia now a TCL brand, and the Afeela EV joint venture with Honda scrubbed, there’s little reason to attend.

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