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Almost half of HBO Max subscribers watch with ads.
As part of WBD’s Q2 2026 earnings report (pdf) released today, the company revealed that around 40 percent of HBO Max subscribers across the globe are on the ad-supported tier, an 11 percent increase from the same time last year. The company’s quarterly streaming revenue also surpassed $3 billion for the first time.
Warner Bros. Discovery Q2 Content Revenue Crashes on Rough Box Office Comps
[The Hollywood Reporter]
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