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More K-beauty is coming to stores near you.
Sephora is partnering with Korean beauty retailers Olive Young to bring more K-beauty products to international consumers in-store and online. In the last decade, K-beauty has had a meteoric rise outside of Korea; the industry has especially thrived in the TikTok social media era, where new products and releases are used to relentlessly drive beauty trends. Now US retailers are in an “arms race” to cash in on the popularity.
Exclusive: Sephora Partners with Olive Young
[The Business of Fashion]
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