Amazon’s list of 4K-capable streaming sticks got bigger — and more confusing — after its hardware event this week. The $39.99 4K Select will be released on October 15th, joining the 4K and the 4K Max. You’re not alone if you find it tough to tell which is best just by going off names, and their prices might lead you astray; the 4K Select costs as much as the 4K Max, while the plain ol’ 4K currently costs $24.99.
Amazon’s Fire TV Stick 4K is getting a new name soon
The naming confusion caused by the 4K Select will subside…maybe…hopefully.
The naming confusion caused by the 4K Select will subside…maybe…hopefully.
Image: Amazon
is an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025.
However, the Fire TV Stick 4K is superior, with support for Wi-Fi 6, Dolby Vision, Dolby Atmos, plus it has more memory. And soon, its name will be changed to better reflect that. Amazon spokesperson Zack Brown shared with The Verge that the company will introduce a new name for the Fire TV Stick 4K “in the coming weeks to help customers differentiate between the two.”
That’s good. But any guesses for the new name? 4K Plus? 4K Alexa Plus Pro?
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