Once a modest online seller of books, Amazon is now one of the largest companies in the world, and its former CEO, Jeff Bezos, is the world’s most wealthy person. We track developments, both of Bezos and Amazon, its growth as a video producer, the popular Prime service, as well as its own hardware, which includes the Amazon Kindle e-reader, Amazon Kindle Fire tablets, and Amazon Fire TV streaming boxes.
As The Information reports, Amazon is considering offering a “hybrid” mode that includes responses from its Rufus chatbot in search results for some products. Rufus can suggest and compare products like shopping modes in ChatGPT and Gemini, but Amazon says it’s more helpful for some products than others, and won’t entirely replace regular search.
[The Information]
Amazon has reportedly discussed casting the President’s eldest son to replace him as host if they film new episodes. The show isn’t in active development yet, but it would be the latest example of Amazon cozying up to the Trump family since it spent $75 million on the Melania documentary.
[The Wall Street Journal]
The ecommerce giant confirmed that it will hold the deals event one month early this year, offering discounts to Prime members in 26 countries. Amazon hasn’t revealed an exact date for Prime Day yet, but rumors suggest it could occur in “late June.”
[Amazon News]
The day after opening up its relationship with Microsoft and Azure, OpenAI announced an expanded deal with Amazon that brings its latest AI models, Codex, and other tools to AWS.
Ben Thompson interviewed OpenAI CEO Sam Altman and AWS CEO Matt Garman and said it seems clear that “OpenAI’s focus is going to be on AWS,” particularly with an eye toward the new Amazon Bedrock Managed Agents setup.
The company is launching a new app for its AI-powered Quick assistant, which can write emails, connect to your calendar, and edit documents inside Zoom, Google Workspace, Microsoft 365, and Slack. Amazon says Quick can connect to your local files, help you create custom apps, as well as provide alerts for missed emails and more.
There’s the way any good noir is meant to be consumed — in high-contrast monochrome below. And then there is a “True-Hue Full Color” that frankly sucks all the fun out of it and just serves to highlight the seams in the mediocre CGI.
The Amazon-owned company is testing robotaxi rides with employees as passengers to and from the Las Vegas airport. The plan is to offer the service publicly in the near future. But as many have noted, it may be tough going in a vehicle without any dedicated storage space for luggage.
The billionaire space race sure heated up yesterday with Amazon’s purchase of Globalstar. In response, Elon Musk’s SpaceX launched 54 new Starlink satellites in less than 24 hours via two deployments, while Jeff Bezos has only managed to launch a total of 241 Leo satellites in the last 12 months.
Since launching in 2024 with 48 Hyundai dealerships, we’ve seen Amazon Autos add used cars from Hertz and Ford, but now the Wall Street Journal says it’s active in over 130 cities with Kia, Mazda, Subaru, Chevrolet, and Jeep vehicles listed. According to the article, one benefit to Amazon, beyond the listing fee, is attracting carmakers and dealers as advertisers.
If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.
[Wall Street Journal]
The new Leo (formerly Project Kuiper) antenna will enable air travelers bandwidth of up to 1 gigabit per second for downloads and 400 megabits per second for uploads on Delta, JetBlue, and any other commercial airlines Amazon signs up.
Still, Amazon isn’t close to meeting its deadline from the FCC to launch 1,600 satellites by July 2026, having recently requested a two year extension.
Their morning routine, per an unapologetic New York Times profile, which delivers on the premise that “unabashed rich-person exuberance is back with a Blue Origin bang:”
They don’t touch their phones. Instead, they begin each day by listing 10 things they’re grateful for — and they can’t repeat what they named the day before. From there, the couple drink their morning coffee in a sunroom and watch the sun rise: hers from a mug that reads “Woke Up Sexy as Hell Again,” his from one she got him that spells HUNK in symbols from the periodic table.
And because I know you’re gonna search for it: here’s the mug.
If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.
Going ad-free on Prime Video now costs $4.99 per month, instead of $2.99. It also comes with “exclusive” access to 4K streams.
The Audible Story House will only be open during the month of May, featuring story “tiles” that visitors can use to sample audiobooks, along with seven “listening spaces” equipped with Sony headphones and Dolby Atmos surround sound. Here are some renderings of what the pop-up might look like:
As part of the tentative deal, Amazon will ship 20 percent fewer packages through the Postal Service, The Wall Street Journal reports. An earlier WSJ report had said that Amazon was looking to cut “at least two-thirds” of its postal volume with the USPS.
[The Wall Street Journal]
Kozic will focus on infrastructure at the well-funded startup, which Bezos leads with former Google exec Vikram Bajaj, according to the FT. Project Prometheus is focused on using AI to improve manufacturing. Kozic’s defection is the latest in a broader wave of AI talent reshuffling.
Via Amazon Luna, that is; EA Sports FC 26 is now be playable for Amazon Prime subscribers at no extra cost on recently-revamped Amazon’s cloud gaming service.
[Amazon Game Studios]
18 more films now support American Sign Language (ASL) and British Sign Language (BSL), including Red One, Heads of State, Road House, The Idea of You, and more. You can view the full library of titles with ASL and BSL on Prime Video.
If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.
The Financial Times reports that Amazon is in talks with Globalstar about an acquisition to help boost its low Earth orbit satellite business, but Apple’s 20 percent stake in Globalstar is forcing negotiations between the three companies.
OpenAI’s latest round of private investment has closed, with participation from Amazon, Nvidia, Softbank, and Microsoft, as well as $3 billion from individual investors, as it prepares for a potential IPO. This comes after it announced the end of its video generator Sora, and the announcement says it will focus on building a “unified superapp” with ChatGPT, Codex, browsing, and other agents all built in.
ChatGPT has 6x the monthly web visits and mobile sessions than the next largest AI app, while total AI time spent is 4x the next largest AI app and 4x all others combined. Search usage has nearly tripled in a year, and our ads pilot reached more than $100 million in ARR in under six weeks.
Now we know why Delta Airlines has been holding fast to its sluggish in-flight connectivity providers while seemingly everyone else has jumped into Elon Musk’s lap: it was holding out for Amazon Leo. Amazon’s still busy building out its satellite constellation so we’re talking 2028 before Delta can start offering the service on about 500 domestic aircraft.
Roughly 50 staffers at Fauna — the startup behind the three-and-a-half foot tall bipedal machine called Sprout — will now be joining the e-commerce giant. While Bloomberg reports that Amazon isn’t planning to deploy the robot in its operations, leaked documents have already revealed Amazon’s goal to replace 600,000 future workers with automation.
Amazon Leo, the company’s satellite internet initiative, says it’s on track to more than double its annual launch rate with over 20 missions, while shuttling more satellites to space per launch with new heavy-lift rockets. So far, Amazon Leo has deployed more than 200 satellites to its constellation, and its next mission is set for March 29th.
