Jd com takes on amazon in europe – Breaking News & Latest Updates 2026
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Thomas Ricker
JD.com takes on Amazon in Europe.

The Chinese e-commerce giant just launched Joybuy in the UK, Germany, France, the Netherlands, Belgium ‌and Luxembourg. It’s built on top of its own logistics network and aims to compete with market-leader Amazon in tech, beauty, grocery, appliances, and homeware. According to CNBC:

While Joybuy is offering free same-day delivery for orders worth over £29, the company has also launched a monthly membership service called JoyPlus. This will cost £3.99 and give users unlimited free delivery. In comparison, Amazon Prime in the U.K. costs £8.99.

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