Lame loses his sparkle – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.
Posted
T
External Link
Thomas Ricker
Lame loses his sparkle.

TikTok star Khaby Lame sold his personal brand to a small, relatively unknown company called “Rich Sparkle Holdings.” Instead of handing him $975 million in cash, they paid him in stock. Fans piled in, causing the price to skyrocket, briefly making Lame a paper billionaire (several times over) before the price plummeted. It’s now looking suspiciously like a “pump-and-dump” scheme, causing trading apps to freeze the stock. 🤷‍♂️

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. You could be taking way better photos on your phone
  2. With Switch 2, iPhone, and laptop tricks, the Sharge Disk Pro 2 is finally a worthy EDC
  3. The ban on robot vacuums won’t make them safer, only worse
  4. This tattoo is permanent, pain-free, and might soon come in the mail
  5. The US government just banned Roombas

More in Tech

The Verge’s 2026 back-to-school shopping guideThe Verge’s 2026 back-to-school shopping guide
Cameron Faulkner, Brad Bourque and 1 more
You could be taking way better photos on your phoneYou could be taking way better photos on your phone
The OG reading app just got a big updateThe OG reading app just got a big update
With Switch 2, iPhone, and laptop tricks, the Sharge Disk Pro 2 is finally a worthy EDCWith Switch 2, iPhone, and laptop tricks, the Sharge Disk Pro 2 is finally a worthy EDC
Apple’s new AirTags are back down to their best priceApple’s new AirTags are back down to their best price
Google Earth’s AI deepfake tool only lasted one dayGoogle Earth’s AI deepfake tool only lasted one day
Jay Peters and Stevie Bonifield

Top Stories