Super Bowl LX ads: all AI everything
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Don’t expect any Kalshi or Polymarket ads during the Super Bowl.
The NFL has added prediction markets to its list of “prohibited categories” for commercials in Super Bowl LX. However, as Front Office Sports points out, sports betting isn’t on that list. While there will be limits on the number of sports bettor ads allowed, the league seems to be drawing a distinction between the two categories.
NFL Won't Allow Prediction-Market Super Bowl Commercials
[Front Office Sports]
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