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YouTube’s Coachella broadcast deal extended through 2030.
Along with a bunch of AI news today, YouTube music exec Lyor Cohen announced a renewed agreement with concert promoter Goldenvoice to keep streaming both weekends of the Coachella music festival for the next four years.
This continues an arrangement that will hit 15 years next April, despite Bloomberg’s report of competing bids from the likes of Netflix and Amazon. It also says that in the future we’ll see more pre-event programming, as well as mini-documentaries and other videos about artists between sets.
Image: YouTube
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