Snapchat

Snap, Inc., the company that owns Snapchat, started beta-testing a revenue-sharing program last year called Snap Stars, where it injects ads into videos and splits the revenue with its creators.

Does this episode of The Vergecast feature several of the world’s best-known rappers? That depends on how you define “feature,” which turns out to be a pretty thorny question. This episode definitely features laser bongs and Snapchat bots, though. But not blue checkmarks or Netflix DVDs. None of those anymore.

Other than the My AI chatbot launch, the most interesting thing at Snap’s Partner Summit today was definitely the AR mirrors. The company thinks you might use it in a store to try stuff on, or just goof around while you wait for your friend to check out. It all seems very early, but pretty fun.

A tidbit from the latest edition of my Command Line newsletter: Snap plans to unveil its AR-for-enterprise effort at its annual developer summit in April or possibly sooner, company sources tell me. The idea is for apparel brands to use Snap’s virtual try-on tech and 3D asset management to facilitate AR shopping on their sites.

Snap just reported its earnings for the third quarter and the numbers are mostly in line with what Wall Street was expecting. Daily users reached 363 million, a 19 percent increase that is much better than growth rates for Facebook and Twitter. Revenue only grew 6 percent to $1.13 billion and Snap remains unprofitable.