So much so that it wants to get rid of it, CEO David Risher said during Lyft’s earnings call on Tuesday. As reported by TechCrunch:
“[Primetime pricing] is a bad form of price raising,” said Risher. “It’s particularly bad because riders hate it with a fiery passion. And so we’re really trying to get rid of it, and because we’ve got such a good driver supply…it’s decreased significantly.”
[TechCrunch]














































