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Lululemon secures a trademark registration for “Lululemon Dupe.”
Since a dupe is an unaffiliated similar product (or even unauthorized copy), this registration — first reported by The Fashion Law — is a real doozy. Is this a legal innovation in shutting down dupes of Lululemon’s products, or is it a recursive marketing stunt?
It’s a great time to reread Mia Sato on the wild world of dupes and the increasingly tangled intellectual property regime around them.
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