S
Lululemon secures a trademark registration for “Lululemon Dupe.”
Since a dupe is an unaffiliated similar product (or even unauthorized copy), this registration — first reported by The Fashion Law — is a real doozy. Is this a legal innovation in shutting down dupes of Lululemon’s products, or is it a recursive marketing stunt?
It’s a great time to reread Mia Sato on the wild world of dupes and the increasingly tangled intellectual property regime around them.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
Most Popular
Most Popular
- Meta’s historic loss in court could cost a lot more than $375 million
- Apple raises the Mac Mini’s starting price
- Spirit Airlines shuts down after Trump’s war on Iran doubled jet fuel prices
- Anker’s discounted 2-in-1 USB-C cable is a great way to spend $15
- How the internet’s favorite squirrel dad made the hottest camera app of 2026
