US v. Google redux: all the news from the ad tech trial
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Google’s proposal “doesn’t make any sense.”
Michael Racic, president of Prebid, an organization that runs an open source ad tech solution, says that Google’s proposals would still benefit itself over publishers. The judge seems interested in Racic’s perspective on how open source ad tech tools can work, and whether the final auction logic in DFP can be open sourced.
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