US v. Google redux: all the news from the ad tech trial
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“It might be easier to just shut down AdX.”
Craycroft made this suggestion after testifying that potential buyers for AdX from Big Tech or existing ad exchanges could create new competition concerns. Brinkema picked up on this idea, asking, “why is that not a very simple and elegant solution?” Craycroft said it could be, but AdX offers some additional benefits.
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