Im hopeful for the first time in a long time – Breaking News & Latest Updates 2026
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US v. Google redux: all the news from the ad tech trial

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Lauren Feiner
‘I’m hopeful for the first time in a long time.’

The Trade Desk Chief Revenue Officer Jed Dederick said after years of stagnation in the display ad market Google dominated, he’s finally optimistic it can see innovation with the right remedies. Google is painting the decline in display ads as a sign of its increasing irrelevance, but Dederick says a break up could incentivize more investment in it.

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