US v. Google redux: all the news from the ad tech trial
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Witnesses disagree on how much of Google’s ad tech a buyer should be able to own.
Government witnesses had different takes on whether a potential acquirer should be allowed buy both of Google’s sell-side tools, if forced to divest, or just one. Kevel’s Avery thinks it would work best to sell them together, but Omnicom’s Lambert fears that would just recreate the same problem that exists with Google.
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