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Can you dupe an UGG boot?
A major case surrounding lookalike products (“dupes”) came to a close this week, in which Deckers, the maker of UGG boots, sued direct-to-consumer brand Quince, alleging it had knocked off its shearling ankle boot. A jury found that Quince’s version was indeed substantially similar to the design patent for the UGG boots — but also that the patent itself was invalid in the first place.
As I wrote last year, brands are increasingly using design patents to go after dupes. The Deckers decision stress-tests that tactic.
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