IFA 2025: the biggest tech and gadget announcements
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“Samsung AI Home is not a promise. It’s here.”
So said Samsung EVP Cheolgi Kim, in a not-so-subtle jab at Apple as he wrapped up a 20-minute presentation around how Samsung’s AI Home platform is a layer over all of Samsung’s products. From its watches and phones to its health and sleep tracking features, as well as its Samsung Food and SmartThings smart home platform, AI Home is “designed to make everyday living more convenient, efficient, healthy and safe,” says Kim. I’m still not clear on exactly how any of this will work, though.
IMAGE: Samsung
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