E
Have you seen more ads on Prime Video lately?
In an email to an ad buyer seen by Adweek, Amazon said it has “gradually increased” its ad load to four to six minutes per hour — double the two to three-and-a-half breaks it touted when rolling out ads in January 2024.
Kelly Day, the vice president of Prime Video International, said last year that the streaming service launched with a lighter ad load to give viewers a “gentle entry into advertising.”
Exclusive: Amazon Doubles Ad Load on Prime Video
[adweek.com]
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
Most Popular
Most Popular
- Apple’s weird anti-nausea dots cured my car sickness
- Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
- Midjourney Medical goes from generating ‘cat images’ to full-body ultrasound scans
- Apple’s smart home camera service is starting to impress me
- Can anyone look cool wearing Snap’s $2,000 glasses?
