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The EU thinks TikTok broke its ad rules.
The preliminary finding in an investigation opened last year says TikTok breached the Digital Services Act’s requirements to publish information about the content of ads, which users are targeted, and who paid for them. Now it’s TikTok’s turn to respond and try to avoid a potential fine worth up to 6 percent of its annual turnover, just weeks after it was fined $600 million for breaking the bloc’s GDPR regulations.
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