Focusing on friends and family helped instagram grow – Breaking News & Latest Updates 2026
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FTC v. Meta: the antitrust battle over Instagram and WhatsApp

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Lauren Feiner
Focusing on friends and family helped Instagram grow.

When Instagram ran a test showing one group more friends and family-focused content, it reported in 2016 that it found a 7 percent increase in time spent on the platform and a 7 percentage point increase in user retention. Turning to cross-examination, Meta’s attorney points out a lot has changed in the market since that period.

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