With nearly 150 million subscribers around the world, Netflix has a commanding lead in the streaming wars. But it’s also facing heavy competition from deep-pocketed conglomerates like Disney, Apple, and AT&T, and an ongoing wave of narrow, targeted streaming sites like CBS All Access and DC Universe, which can draw on popular existing franchises for original content. As fewer companies are willing to license out their films and shows to other streaming sites, Netflix is pouring billions of dollars annually into its own original content. Follow along with The Verge as we look at Netflix’s new films and shows, its evolving strategies against new entrants in the market, and how it’s leveraging its technological and marketing lead.
Fortnite wasted no time cooking up its KPop Demon Hunters collaboration that will see the Huntr/x girls squadding up to slay monsters in a movie-inspired version of the game’s Horde Rush mode running from October 2nd to November 1st. Naturally, Rumi, Zoey, and Mira skins will also be coming to the Fortnite Shop.
We’re getting a new trailer for the Netflix film tomorrow, and as a teaser the streamer put out this poster that provides the best look yet at Jacob Elordi as the creature.
The Netflix film has an intriguing premise: “When a single, unattributed missile is launched at the United States, a race begins to determine who is responsible and how to respond.” The trailer is mostly people looking very emotional in control rooms, and yet it’s still pretty intense. It streams on October 24th.
Kim, who recently oversaw the launch of its new TV app, became CPO in 2023 when Greg Peters was promoted to co-CEO. Bloomberg reports Netflix didn’t give a reason for her exit; however, CTO Elizabeth Stone will fill the role for now.
In a statement, she noted the apps’ recent changes:
We also redesigned the product experience, expanding beyond VOD to support a much broader entertainment offering –including live events, ads, and games.
Nobody wants to fess up to murder in the latest teaser for Wake Up Dead Man: A Knives Out Mystery, but Daniel Craig’s Benoit Blanc knows that there’s a killer in his midst — one whose identity will be revealed when the film hits theaters on November 26th.
Just like with Glass Onion, Netflix is giving Wake Up Dead Man a brief theatrical run before it starts streaming in December. The movie is also premiering at the Toronto International Film Festival later this week, and I’ll be on hand to check it out. Stay tuned.
The streamer has already ordered a sequel, but part of what made the first movie a sleeper hit was that no one saw it coming.
Variety and THR are reporting that a two-day special event showing of the animated hit pulled in $18 to $20 million from 1,700 theaters in North America this weekend. And now, Netflix has announced the sing-along version of KPop Demon Hunters will be available for streaming at home starting tomorrow, August 25th.
The Duffer Brothers will still be able to oversee their in-development Netflix projects when their current contract with the streamer is finished next year. But Deadline reports that the Stranger Things creators are jumping ship to Paramount, a Skydance Corporation, after signing a new production deal.
Before Guillermo del Toro’s Frankenstein hits Netflix on November 7th, the movie will screen in select theaters beginning on October 17th.
As part of a One Piece Day event in Tokyo, Netflix shared a teaser for season two and the news that production on season three will start in South Africa later this year. One Piece season two will stream on Netflix in 2026 — here’s our review of season one.
Production on the second season of Netflix’s 3 Body Problem adaptation is now underway, and the show has added Alfie Allen, Claudia Doumit, and Ellie De Lange to its cast.
The new show from BoJack Horseman creator Raphael Bob-Waksberg hasn’t actually premiered yet — it starts streaming on August 22nd — but Netflix has already confirmed it’ll be getting a second season. In the meantime, you can check out this new trailer that sets up the time-jumping family story.
Train Dreams, which was one of my favorite films at the festival this year, is streaming on November 21st, and will also be coming to select theaters this fall. It’s an understated and heartbreaking movie about coping with loss and change, telling a story that spans a single lifetime and is buoyed by some incredible performances from Joel Edgerton and Felicity Jones. You can get a feel for it in the new trailer below.
Dungeons & Dragons and Netflix have teamed up on a new Stranger Things-themed board game bundle called Stranger Things: Welcome to the Hellfire Club. It will be released on October 7th and you can preorder it now.
“Early results are encouraging, outperforming pre-launch testing and demonstrating strong member interest in the new features,” Netflix says in its second-quarter letter to shareholders. About 50 percent of members have used it.
The new UI started rolling out globally in May, and it features a Home tab with a huge banner front and center that highlights something to watch.
Nielsen data compiled by the Entertainment Strategy Guy newsletter shows that Netflix’s original titles have gradually been losing ground to original content from rival streaming platforms, such as Amazon Prime Video, Hulu, Apple TV Plus, and Paramount Plus.
While Netflix owned 80 percent of the weekly top ten charts in 2021, that’s now down to 52 percent this year so far — and Disney Plus isn’t doing so hot either.
Netflix and New Era have teamed up for a collection of six new hats ranging in price from $31.99 for adjustable options to $47.99 for fitted ones. It includes two Squid Game styles and a couple of Stranger Things designs with the most subtle of the two featuring an upside down version of the New Era logo.
If you prefer to embrace advertising like Netflix did, there are also two hats featuring the streaming platform’s logo.
Beyond just the “coming soon” Cyberpunk: Edgerunners 2, this Anime Expo 2025 teaser from Netflix highlights other animated releases that are either new or continuing, like Sakamoto Days, Beastars, Leviathan, and Splinter Cell: Deathwatch, and the upcoming “cozy MMO,” Spirit Crossing, that’s part of its new plan for games.
