Part of Microsoft’s Xbox One strategy has been to stress that it’s not just for gaming, but that it can serve as a broad entertainment device as well. This new ad for the next-gen console drives that message home by focusing directly on Microsoft’s partnership with the NFL. As part of the collaboration, the Xbox One will feature its own fantasy football system and exclusive interactive broadcasts. Along with showing off those features, the spot also takes a look at how Skype calling might be used in a real-world situation — when you’re surrounded by screaming football fans, of course.
First Xbox One commercial targets NFL fans, not gamers
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