“99% of twitter blue guys are dead-eyed cretins who are usually trying to sell you something stupid and expensive, and now they want to pay a monthly subscription fee to boost their dog shit posts front and center,” Twitter user @dril told me in an email when I asked about his thoughts on the #BlockTheBlue campaign.

“blocking them and encouraging others to do the same on a massive scale is the complete opposite of what they want,” he continued. “Its funny.”