Two handlebars are better than one right – Breaking News & Latest Updates 2026
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Jess Weatherbed
Two handlebars are better than one, right?

Outdoor retailer REI has been getting some heat for this (now removed) AI slop ad on Instagram, but the company says Meta is to blame. “Meta auto-enrolled us in an AI personalization tool that produced an inaccurate and inappropriate alteration of a vendor-provided image,” an REI spokesperson told Business Insider.

An Instagram ad for REI showing a bike with two handlebars.
The original image came from a Van Rysel photo shoot featuring cyclist Amity Rockwell, with Van Rysel North America confirming to Business Insider that “Any later alterations were not made by Van Rysel.”
Image: REI, seen via Jeffrey_C_Wheaties
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