Alexa plus tries to kill chris hemsworth in amazons super bowl ad – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.

Super Bowl LX ads: all AI everything

See all Stories

Posted
S
Youtube
Stevie Bonifield
Alexa Plus tries to kill Chris Hemsworth in Amazon’s Super Bowl ad.

Hemsworth’s latest action scene isn’t in an Avengers movie, but a stand-off with Amazon’s AI assistant, which he fears is planning elaborate ways to kill him. Maybe Ultron is still fresh in the Thor actor’s mind. It’s far from the only ad for AI in this year’s Super Bowl.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. Meta’s historic loss in court could cost a lot more than $375 million
  2. Apple raises the Mac Mini’s starting price
  3. How the internet’s favorite squirrel dad made the hottest camera app of 2026
  4. Anker’s discounted 2-in-1 USB-C cable is a great way to spend $15
  5. Spirit Airlines shuts down after Trump’s war on Iran doubled jet fuel prices

More in AI

How the internet’s favorite squirrel dad made the hottest camera app of 2026How the internet’s favorite squirrel dad made the hottest camera app of 2026
AI music is flooding streaming services — but who wants it?AI music is flooding streaming services — but who wants it?
All the evidence revealed so far in Musk v. AltmanAll the evidence revealed so far in Musk v. Altman
Hayden Field and Adi Robertson
Pentagon strikes classified AI deals with OpenAI, Google, and Nvidia — but not AnthropicPentagon strikes classified AI deals with OpenAI, Google, and Nvidia — but not Anthropic
Elon Musk had a bad week in courtElon Musk had a bad week in court
Christian content creators are outsourcing AI slop to gig workers on FiverrChristian content creators are outsourcing AI slop to gig workers on Fiverr

Top Stories