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Amazon tricks customers into buying Fire TVs with “fake” discounts, lawsuit alleges.
A proposed class action lawsuit filed in Washington state claims Amazon misleads customers about Fire TV prices during “limited-time” deals:
Far from being on sale, or being sold at a discount off of List Prices, the Fire TVs were always available for sale during the class period. As a result, everything about Defendants’ price and purported discount advertising is false and misleading.
This echoes a similar lawsuit filed against Amazon in 2021.
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