Adobe is experiencing ai whiplash – Breaking News & Latest Updates 2026
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Elizabeth Lopatto
Adobe is experiencing AI whiplash.

First, Adobe’s embrace of AI though Firefly made its stock shoot up. Then, AI didn’t add enough to its bottom line for investors, and OpenAI’s Sora tanked Adobe’s stock price.

Investors don’t really know how to view AI, and 2024 may be when reality sets in. Adobe’s first quarter earnings are expected next week.

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