Everything you need to know about Disney, ESPN, and Bob Iger’s return as CEO
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Q
“If you build it great, they will come.”
At the Morgan Stanley Technology, Media and Telecom Conference in San Francisco, Disney CEO Bob Iger summarized his gameplan for Marvel and Disney movies to get more butts into theater seats, as reported by Deadline:
“A lot of people think it’s audience [superhero] fatigue. It’s not audience fatigue. They want great films. And if you build it great, they will come,” he said. He noted that has made nearly $30 billion from 33 films. “We got to return to something akin to that. And I actually am confident that we will.”
A string of bad superhero movies certainly isn’t helping, though, even if they aren’t all from Disney.
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