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Fitbit by Google is now just Google Fitbit.
Three years after completing its $2.1 billion acquisition of Fitbit, Google has taken another step towards integrating the fitness-tracking company into its hardware lineup with some updated branding.
Recent changes on the Fitbit website, first spotted by 9to5Google, include an updated wordmark that uses capitalized Google Sans font and ditches the dotted arrow logo, which is still featured on the brand’s favicon.
1/2Here’s the updated “Google Fitbit” branding on the top left of the website homepage. Image: Google
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