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Starbucks is giving up on its NFT odyssey.
Two years ago, Starbucks announced a web3 NFT project that was supposed to expand its Rewards loyalty program by using the blockchain... somehow.
One year ago, Starbucks delivered the first paid Odyssey NFTs, selling 2,000 in twenty minutes during the same week Facebook and Instagram quit NFTs.
Now, Starbucks says the Odyssey Beta will shut down on March 31st, and I’m wondering which big brand’s NFT project will last through March 2025.
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