House Fresh, a blog focused on air quality, is just the kind of source you might want when you’re shopping for an air purifier — but it’s getting harder and harder to find them.
In a post titled, “How Google is killing independent sites like ours,” managing editor Gisele Navarro explains how bigger publishers like BuzzFeed, Better Homes & Gardens, and Rolling Stone outrank the independent site in Google Search:
These Digital Goliaths shouldn’t be able to use product recommendations as their personal piggy bank, simply flying through Google updates off the back of ‘the right signals,’ an old domain, or the echo of a reputable brand that is no longer.
As a team that has dedicated the last few years to testing and reviewing air purifiers, it’s disheartening to see our independent site be outranked by big-name publications that haven’t even bothered to check if a company is bankrupt before telling millions of readers to buy their products.
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