Adobe Max 2024: all the major announcements around design and AI
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Adobe looks to a new era for generative AI.
After joking about “AI” being a drinking game trigger at MAX, Adobe’s chief product officer Scott Belsky said the company is moving away from the “prompt era” of the tech — which “cheapened and undermined the craft of creative professionals” by generating anything from text descriptions.
Instead, the new “control era” aims to improve creative workflows with AI in more specific ways within Creative Cloud apps.
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