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GTA is Netflix’s biggest gaming launch so far.
It’s not clear how many people have downloaded the mobile GTA trilogy via Netflix, but in today’s earnings report it says the release is “...our most successful launch to date in terms of installs and engagement, with some consumers clearly signing up simply to play these games.”
That said, gaming remains a relatively minor part of Netflix’s business. Despite claiming that “engagement tripled last year,” the company said that games are still “small, and certainly not yet material relative to our film and series business.”
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