Initial numbers from Nielsen and NBCUniversal are out, showing the audience Peacock pulled for the first streaming-exclusive NFL playoff game that reportedly cost around $110 million. They note a total of 27.6 million viewers, with a peak average of 24.6 million during the second quarter -- much higher than last month’s “holiday exclusive” game.
The Peacock Exclusive AFC Wild Card ranks as the most-streamed event ever in the U.S. with an average audience (AMA) of approximately 23.0 million viewers across Peacock, NBC stations in Miami and Kansas City, and on mobile with NFL+, according to Nielsen custom fast national data.
The streams we were watching mostly held up, if you saw the game, how was the experience for you?
Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media, The Verge’s parent company.
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