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How will Getty pay photographers when their work is used to train AI?
Peters says the company looked at paying them each time their photo is used to create a specific AI image, but its models couldn’t nail the attribution. “We tested out a bunch and didn’t find them to be sufficient,” he said.
Instead, they’re using a proxy: “What proportion of the training set does your content represent, and how has that content performed in our licensing world over time?” That’s a good measure of quality and quantity, he says.
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