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Google’s VR / AR strategy is... waiting for Samsung to sort it out.
Alex Heath builds on reporting at Insider in this week’s Command Line, noting that Google’s interest in AR / VR after jumping out to an early lead with Cardboard and supporting 360 video in YouTube is... meh.
“Google big bets are only as strong as the leader advocating for the bet/funding to continue,” one person who worked on Iris recently told me. “So for AR at the moment, Samsung is the sugar daddy supporting the team building goggles. If there is success with Samsung on goggles, then maybe Iris will have another shot at life? That’s the current level of commitment.”
Read more in this week’s Command Line, which is jam-packed with scoops and gossip.
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