C
Beats says it’s “the only company” offering earbud ecosystem harmony.
It’s fascinating to me how independent Beats still is. Nearly nine years after Apple announced its acquisition of the brand co-founded by Dr. Dre and Jimmy Iovine, today Beats released a design video for the Studio Buds Plus. In it, you hear this:
“Our proprietary chipset makes them super simple to use. It offers a host of native features to both Apple and Android users. In fact, we’re the only company to offer this.”
This is an Apple-owned business highlighting that it’s not using the same silicon as AirPods. (I love how Beats illustrates the point with a vinyl record.)
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
Most Popular
Most Popular
- The Apple Watch Series 12 is the start of a new wearable era
- OpenAI and Microsoft knew they were starting a ‘doom loop’ for the web
- The 2.5-hour AI-generated Odyssey movie is 2.5 hours too long
- The iPhone 18 Pro’s big camera update is all about the small gains
- This cartridge-playing Game Boy clone is smaller and cheaper than Analogue’s Pocket
