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The Facebook Live candidate lost bad.
Doug Mastriano won his primary in the PA governor’s race by building a following on Facebook Live, an unusual approach that proved surprisingly powerful in the state’s deep-red regions.
In the general election last night, however, Mastriano lost by more than 12 points — a huge margin in a state that Biden barely won in 2020. Maybe Facebook isn’t the political powerhouse we thought it was?
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