LinkedIn adds video support to become more of a social network

LinkedIn is primarily used as a business networking tool, or to find a job. While LinkedIn refreshed its entire site earlier this year, most users don’t use it for daily social networking updates like they might on Facebook or Twitter. LinkedIn is trying to tempt users to share more on the site by adding video support today.

Video testing began last month, and now all LinkedIn users can upload videos to the social network. LinkedIn’s Android and iOS apps support video uploads, but there’s no live streaming support available at launch. Microsoft is rolling this out globally to all LinkedIn users over the next few weeks, and members will be able to access analytics on locations of viewers, the amount of comments, likes, and views, and the ability to see what companies are viewing videos.

LinkedIn’s video addition follows the Tinder-style launch of a feature for pairing mentors with people looking for professional advice last month. While Microsoft acquired LinkedIn for $26 billion last year, the software maker has largely rolled out features that were already planned ahead of the acquisition. Microsoft did release a new Windows 10 app for LinkedIn last month, complete with notifications for the notification center.