Drake is set to have the biggest sales week of his career. The rapper’s latest album, Views, sold over 600,000 copies on iTunes in its first 24 hours of availability, sources close to Republic Records confirmed to The Verge. The gigantic sales total has Drake on pace to easily best the first-week sales of his last album, Nothing Was The Same, which sold a career-best 658,000 copies in seven days.
Drake’s new album Views sold over 600,000 copies on iTunes in one day
The album is on pace for the biggest debut of 2016
The album is on pace for the biggest debut of 2016
Drake acknowledged the milestone during a release party for his album late last night in Toronto, which was caught on video. In what may be the most surprising fact of the past eight days which gave us albums from both Drake and Beyoncé — Views will easily surpass the first-week sales of Beyoncé's latest project Lemonade, which is expected to come in around 700,000 copies sold when the official numbers are released tomorrow.
(The likely reason her numbers were comparatively low? Beyoncé didn’t sell Lemonade on its release day, and all those people who signed up for Tidal probably didn’t want to drop $18 to buy her album 24 hours later.)
Views also has a strong chance to move 1 million albums in its first week, which is all but impossible to do these days, unless your name is Taylor Swift or Adele. If the album does sell 1 million albums in its first seven days, it'll become the 21st album to reach that mark. Views is exclusively available through Apple Music and iTunes until this Friday.
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