Watch this: iconic typeface designers reveal the secrets of their craft

The mini documentary Font Men by Dress Code goes behind the closed doors of Hoefler & Frere-Jones, one of the most prestigious type companies in the world serving the likes of The New York Times, Esquire, and Nike. It’s a poignant and insightful six-minute video that shows the partners talking about their design processes, presumably before they began battling in a lawsuit over Frere-Jones’ stake in the company. While they talk about the mechanics of making a typeface, they also speculate that the work of current type designers could be just as important as the typefaces we consider to be classic today. Watch the entire video to learn about some of the inner workings of the foundry, and how making a typeface that “feels right” can take years of work.