According to The Wall Street Journal, Yahoo’s board of directors has approved the company’s widely-rumored acquisition of Tumblr in an all-cash deal worth $1.1 billion. Assuming the terms are accepted by Tumblr, CEO Marissa Mayer is all but certain to announce Yahoo’s latest pickup — easily its largest to date in a spree of acquisitions and content deals — at a media event tomorrow in New York City. Reports of the approval follow days of rampant speculation, with AllThingsD first reporting that Yahoo’s board planned to meet today to reach a final decision.
WSJ: Yahoo’s board approves $1.1 billion all-cash Tumblr acquisition
Breaking: The Yahoo board has approved a deal to pay $1.1 billion in cash for the blogging site Tumblr. wsj.com
— Wall Street Journal (@WSJ) May 19, 2013
The high-dollar buyout is seen as favorable for both sides, bringing Yahoo a massive community of the younger users it’s desperately sought in recent years while offering Tumblr’s investors a significant payday.
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