How ‘Space Jam’ proves the internet is a time capsule

Whether you’re promoting a new movie, an event, or a presidential campaign, you need a website. But what happens to those sites once the publicity drive is over? As Wired reveals, many promotional sites are still running. The site for the 1996 Michael Jordan/Looney Tunes crossover Space Jam is perhaps the pick of the bunch. Jam-packed with GIFs, sound bites, HTML frames, and even a replacement browser icon (“unfortunately, this only works on a Macintosh running Netscape; sorry, Windows users”) the official Space Jam website stoically serves as a reminder of what the web of the mid-nineties looked like. Wired’s article has several other fantastic examples, including the official site of Dole/Kemp ‘96, the Republican party’s unsuccessful attempt to prevent President Clinton from gaining a second term in the White House.