Fast-growing communications app Snapchat has lured the person who brought advertising to Facebook’s Instagram product to become its chief operating officer, according to a new report. All Things D says that Emily White will work to grow the ephemeral messaging company, which recently turned down multi-billion-dollar offers from Facebook and Google. A persistent question for Snapchat has been how the free service will make money, and White’s hiring offers a strong suggestion that advertising will play a key role. Snapchat confirmed the acquisition to All Things D.
Snapchat poaches top Instagram executive to become its chief operating officer
is the editor of the Platformer newsletter and cohost of the Hard Fork podcast.
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